Is logistics rocket science after all?

Having a Bachelor Degree in Physics and a Diploma in Multimodal Transport and Logistics Management, Ritesh started his career in 1997 as a Logistics Excutive. Ritesh moved to USA and joined KOG Transport in 2006 and continued as a part of the team under Rhenus Project Logistics, when they bought over KOG in 2015. He now manages Project Ops & Global Sales for Rhenus Projects. With 25 years experience in transport management, Ritesh has handled multiple multi-million dollar projects.

I remember being told once by one of my superiors that logistics is no rocket-science.

It may not be rocket-science, but logistics planning and support is imperative for the success of any operation that involves international trading activity, global transport of raw materials or finished products and the associated Export-Import (exim) regulations.

The logic of logistics is fairly simple. The core idea is to transport goods from one point to another at the lowest possible cost. How hard could that be, right? Get your documents in order, get it on an airplane, rail, truck or ship and you are on your way!

Any Logistician with enough exposure to the subtlety of its process would be vehement in their vindication of why it is not so simple after all. The major hurdles faced by a logistician at every point in a Supply Chain process comes directly from this faulted perspective that no special skills are required for execution of this activity, which until half a century ago was looked down up on as an area of poignant expense and no revenue. To a certain extent, the thought prevails even today, mostly in developing countries.

Business logistics can trace its origins way back in time as well but got serious attention only about half a century ago, as global trading evolved requiring companies to buy raw materials from or ship products to various countries. The process was indeed so complex that it opened demand for professionals specialized in the field. As commercial shipping took off on its newly chartered course, it grew exponentially, as new ways of shipping were introduced, new technologies developed, and new trade agreements made.

Today, logistics not only drives development of a country’s infrastructure, keeping pace with the requirements set by the trade, but also demands constant and consistent improvement in its process.

Logistics at one point in history was seen as a glorified word for “shipping and receiving” but now it is considered by many as a backbone of their business. While until a few decades ago, purchasing and production were considered an organization’s core business function, today they are consolidated under its Supply Chain. It is no longer just enough to make purchases to ensure production is uninterrupted, but it is necessary to ensure purchases are made from the right source at the right time.

While it is encouraging to see that many companies have realized the significance of a strong logistics team and have started investing heavily in building one, many still limit its extent between purchase and delivery. Few companies have woken up to the possibility of widening the scope to include pre-procurement planning – seeking offers from various vendors, studying where to buy from and when to buy, before entering the purchase negotiation process – and post-delivery follow-up – studying the result of such planning and implementing changes to improve the process for the future.

The 6-Ps of Supply Chain that a company should ideally have in place, at a minimum, for a successful supply chain:

Pre-procurement planning – This answers the important question of Who (will be the supplier). That a supplier is 10 miles away does not necessarily mean that it is better to purchase from him than a supplier who is 100 miles away. Hence it is important to do an analysis on which would be the best place to buy from.

Procurement planning – Deals with When (to buy). While a pre-procurement planning provides purchasing possibilities, procurement planning helps in making purchases at the right time. Purchasing too early results in inventory costs and purchasing too late results in interruption of production.

Procurement – Deals with What (terms to buy at). Depending on the nature of business or urgency of the requirement, it may help to purchase a product assuming responsibility of the shipping from the factory of the seller or to have the seller deliver the goods to the buyer’s door.

Portage – Deals with How (to ship). Sometimes, even though shipping by air may be cheaper, it might make sense to ship by sea to use ocean going vessel as a floating storage given its longer transit time; at other times, shipment by air may be required, even though cost may appear prohibitive, if the inventory is precarious.

Provisioning – Deals with Where (to deliver). Some orders are very urgent that they may need to be delivered directly to the end consumer; some orders may be arriving early but the buyer may not have sufficient storage space available to stock inventory and hence may require renting warehouse space.

Premise – Deals with Why (there were bottlenecks on the shipment). It is not only important to create and execute a plan, but it is important to identify what contributed to the successful execution of the plan or what obstacles were faced in the execution of the same. This helps to promote best practices and mitigate the effect of obstacles in the future, increasing productivity of the supply chain. Where they cannot be changed, this gives a great lesson, drawn from the greatest teacher – experience – on what to anticipate.

The simple logic of logistics is only as good as its weakest link and could end up being one’s worst nightmare. Purchases or sales orders are negotiated and established many a time with the slightest regard for the process it necessitates.

I have borne witness to many such poorly crafted purchase orders that have not properly accounted for the cost involved in executing them. I have seen order rushed out the door only to get stuck in Customs because paperwork accompanying the shipment was not prepared in relation to it. All such ill-planned activities result in additional costs that could have been avoided with better planning.

So, Logistics may not be rocket-science, but it still is a science of logic.

Log In

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Ridwan Ongkowidagdo

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Ridwan Ongkowidagdo is an Indonesian shipping executive with more than 25 years of experience in maritime transportation, finance, telecommunications, and corporate management.
He currently serves as Director of PT Pelayaran Taruna Kusan Jaya, a leading Indonesian heavy freight and heavy-lift shipping company, a position he has held since 2004. Prior to joining the maritime industry, he held financial management positions in several United States-based telecommunication technology and publishing companies, including Asiatel, Interpacket Networks, and McGraw-Hill.
Ridwan earned a Doctorate in Economics (Strategic Management) from Universitas Trisakti, an MBA in Finance and International Business from Loyola Marymount University (USA), a Master of Laws (MH) specializing in Maritime Commercial Law from Universitas Jayabaya, and a Bachelor of Science in Business Administration from the University of Arizona (USA).
His academic and professional interests focus on strategic management, sustainability, digital transformation, and competitive advantage in the shipping industry. His doctoral research examined the impact of sustainability and digitalization management on the competitiveness of small shipping companies in Indonesia and has been published in an international peer-reviewed journal.
In addition to his corporate leadership responsibilities, he has completed professional training in maritime law and arbitration, and marine HSQE (health, safety, quality and environment) auditing.

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Clinton Eckersall

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Clinton Eckersall is an Australian logistics executive with more than 27 years of experience in international freight forwarding, project logistics, and commercial leadership across four continents. His career spans both multinational corporations and privately owned businesses, giving him a broad perspective on how organizations of different scales approach complex logistics challenges. As Director at AAW Group, a privately owned Australian Logistics Group with operations across Australia and New Zealand, Clinton is based in Brisbane and leads the company's commercial strategy and international agent and network strategy. His nine years with AAW have seen him build the business's national sales capability and oversee its growth across gateway ports and specialist project freight markets. Clinton values the connections and collaboration that come with being part of a group like The Heavy Lift Group, and understands firsthand the role that trusted networks play in enabling independent operators to take on complex, multi-disciplinary projects with confidence. He is looking forward to meeting the group in person once again.

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Ragan Watson

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Ragan is a project logistics professional with 18 years of experience in heavy lift, project cargo transport, and specialized industrial rigging. Currently serving in a business development role for Barnhart across North America, he brings deep operational expertise earned over the prior 11 years in roles as Project Manager of Special Projects and Operations Manager of Heavy Transportation at Barnhart. Across each of these positions, Ragan has helped plan and lead project teams executing some of the most complex, demanding and award-winning projects in North America, consistently pushing the boundaries of what is possible in the field.
Ragan is a committed student of his craft, continuously learning from the knowledge of peers, clients, and teammates. He holds that trustworthiness and honesty are the foundation of any successful partnership.
Outside of work, Ragan spends his time helping raise his young family with his wife, Michelle. Ragan is also active playing music in a local band, long distance running and cooking.

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Janesh Gulati

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Janesh Gulati has contributed extensively to the Project Logistics industry over a distinguished career spanning more than 42 years, serving in leadership roles, including CEO at J.M. Baxi & Co., and currently the Managing Director at Total Movements. During his tenure as CEO of J.M. Baxi’s Project Logistics vertical, he played a pivotal role in expanding the business and strengthening its position within the industry.
He has successful execution of a large number of Projects especially including many Super Thermal Coal Based Power Projects, Hydro Power Projects, Many Oil Refinery Projects & several complex Multimodal Transportation to his credit. He enjoys the confidence of a large number of EPC, Heavy Engineering customers for providing reliable and high quality logistics solutions.
He has played a key role in the Indian Project Logistics Industry over the past 4 decades and enjoys a stellar reputation in the industry.
He brings in his expertise in areas of Heavy Lift Transport, Multimodal Logistics, Organization Building, Financial Strategy, Procurement Strategy & Overall Business Strategy.

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Grant Bell

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Grant joined NMT in 2005 and, after 12 years abroad in senior chartering roles based in China and Singapore, returned in 2020 to help lead operations globally. Now a Partner and Director, he drives execution and growth across Australia and key Asia-Pacific markets. Known for his systems thinking and hands-on style, Grant is passionate about building capable teams and delivering practical, no-nonsense solutions. He’s also a firm believer in keeping things simple, staying grounded, and sharing a laugh along the way.

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Morris Mburu

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Morris Mburu, FICS, is an accomplished logistics, transport, and shipping executive with over 30 years of leadership experience across the East African market. As the Managing Director and founder of Export Consolidation Services (K) Ltd, he successfully grew the company from a startup into a major regional logistics operation employing over 100 staff and operating a fleet of more than 50 heavy commercial vehicles across multiple African countries.
Morris is recognized for his expertise in strategic planning, operational management, business development, and stakeholder engagement. Throughout his career, he has built strong partnerships across the shipping and logistics sector while leading organizations through major industry changes and challenges.
He holds an MBA in Shipping and Logistics from Middlesex University, UK, and is a Fellow of the Institute of Chartered Shipbrokers (FICS), with extensive knowledge in shipping, port management, logistics, and multimodal transport.

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Murilo Caldana

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Murilo Caldana is a Brazilian project logistics executive with more than 25 years of experience in heavy lift, project cargo, and complex industrial logistics across Latin America, with his strongest background in Brazil. His experience in Mexico, where he lived and worked for over three years, not only opened the doors to a new language, but also provided deep exposure to the complexity, diversity, and business dynamics of Latin America as a whole.
As Project Director at FOX Brasil Project Logistics, he has led and supported major projects in sectors such as energy, mining, infrastructure, pulp & paper, and industrial plants across the region.
A long-standing member of The Heavy Lift Group, Murilo combines practical field experience with strategic market insight, bringing a strong perspective on Latin America’s opportunities, challenges, and the importance of collaboration in delivering complex global projects.

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Iris Muellejans

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Iris Katrin Muellejans is Managing Partner Director of Rolf Riedl GmbH, an international freight forwarding company, which she has led for over 22 years after taking over the family business. She specializes in heavy lift and project logistics, with extensive experience across the power and energy sector, managing projects from initial feasibility studies through to full on-site execution. Her expertise spans overland, air, and ocean logistics, alongside rigging and foundation installation. Known for her hands-on approach, Iris combines strategic leadership with practical execution in delivering complex global transport solutions.

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John Doe

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Colin is a seasoned veteran in the project logistics sector, having spent over 30 years in the industry. As of 2024, he was appointed Co-Vice President, Director of Project Logistics Global at Rhenus Logistics, where he oversees Rhenus Project offices across the Americas, India, China, and the Middle East & Africa (MEA). Based in New York, Colin has been with the company for over 30 years, originally starting at KOG Transport in 1995 before it was acquired by Rhenus Logistics in 2015.
In addition to his leadership role, Colin emphasizes teamwork, mentoring the younger generation, and maintaining strong, long-term relationships with clients. He is known to strongly believe in customer-centric service and collaborative, tailor-made logistics solutions.

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Christian Buss

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Christian Buss is Head of Chartering at Briese Chartering GmbH & Co. KG, based in Leer, Germany. He brings nearly two decades of experience in the multipurpose and project cargo shipping sector, having previously held senior roles at EMS Chartering and BBC Chartering. Throughout his career, he has developed deep expertise in global chartering markets, commercial strategy, and complex cargo solutions.

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Jaap Gebraad

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Jaap Gebraad has worked for about 10 years as Board Secretary and Senior Project Manager of the "Bureau Innovation Research & Development" of the Foundation STC Group. He was also the Daily Secretary of the European Association EDINNA (Education in Inland Navigation). From 2018 to March 2022, Jaap was Director Research and Development Affairs at SEA Europe and Executive-Director of the Waterborne Technology Platform. Jaap holds a Bachelor's Degree in Logistics and Economics of the University of Applied Sciences (HES) in Rotterdam.

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George Tzogopoulos

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Dr George N. Tzogopoulos (Ph.D. Loughborough University, UK, 2009), expert in media and international relations as well as Chinese affairs, is member of Centre international de formation européenne (CIFE) core faculty. At CIFE, he directs the modules on 'conflict and cooperation in the international system' and 'international energy governance and conflict'. George is the author of three books: US Foreign Policy in the European Media: Framing the Rise and Fall of Neoconservatism (IB TAURIS), The Greek Crisis in the Media: Stereotyping in the International Press (Ashgate) and The Miracle of China: The New Symbiosis with the World (Springer). George is also Non-Resident Fellow at the Begin-Sadat Center for Strategic Studies (BESA), Senior Fellow at the Hellenic Foundation for European and Foreign Policy (ELIAMEP), Research Associate at the European Council on Foreign Relations (ECFR), and part-time Lecturer at the Democritus University of Thrace.

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Panos Patsadas

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Panos Patsadas is holding of a BSC in Applied Mathematics, a master’s degree in International Trade and Transport, and is also a certified Life Coach, alongside his career in Shipping. Over the last 20 years, Panos has held various managerial and leadership positions in the Breakbulk, Heavylift, Gas and Petrochemicals industries, working for Large Shipowners and Energy Majors. This has helped him develop a deep understanding of the Energy Supply chain challenges, both at Infrastructural level, as well as at the logistics and the downstream side of it. In his current role as Global Chartering Manager for Trans Global Projects, he is part of a small team that serves 6 international offices with their chartering requirements, as well as oversees the tonnage procurement for large EPC projects.

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